Jason is responsible for overseeing the content across the BBC’s mobile web, messaging and A/V offerings as well as looking at emerging areas including mobile broadcasting and out-of-home entertainment and information services. He is also Chair of the BBC Future Media Editorial Forum.
Previously, he was Executive Producer for bbc.co.uk, the world’s largest English-language website that covers a range of content from news to entertainment and user generated content. He was responsible for working to shape the overall editorial portfolio and strategy in line with audience needs and emerging technologies.
As part of this work, he lead a change programme across the BBC’s online producers called “Ensuring Excellence.” This programme aimed to build a stronger culture of excellence across hundreds of editorial staff in different production areas. It focussed on how editorial standards, guidelines and training need to change in the rapidly changing environment that is digital media. The programme is part of the corporation’s BBC 2.0 initiative, which aims to fundamentally re-invent and improve the website over the next three years.
DaPonte originally joined the BBC in 2002 as an editor and has also led the corporation’s efforts in the areas of Search & Navigation, which has resulted in a multi-million pound programme of work in this area being recently kicked off.
Before working at the BBC, DaPonte was Producer of Economist.com where he product managed the website and launched the digital brand into various new editorial areas.
Before moving to the UK in 2000, he worked in New York for CitySeach/Ticketmaster where he managed the design and production of a network of city guide websites and at FOX where he was a web producer and production manager.
His early career began with working on the early versions of a number of major American media sites. He is proud to have been a member of the launch team for WashingtonPost.com and worked on an early site for U.S. News and World Report. He also worked as a consultant and freelancer for a number of small start-up companies during the “dot com boom.”
Jason will be speaking after lunch on Day 2 at 13.30 in the Westminster Theatre